Donovan Yaletown Living
Recently Mike Rampf and myself created a new informational website for the building Donovan. Something i thought was very inovative by Cressy Development was their promotional videos created to promote the building. They created these short movies about life in Vancouver and it features the new H-rise. I watched the video and really liked them. They were posted on Youtub but for some reason they can no longer be found. When the developer site is taken down they could be lost forever. That would be disapointing because they're super cool. I'll keep searching for a version i can post on my website here. In any case, i found this article talking about these mini-series. Read Below:
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“DONOVAN LIFE” A FIRST FOR REAL
ESTATE MARKETING
Viral video series already headed for TV
pilot
(Vancouver) – In what’s believed to be a first for real estate marketing in
North America, Cressey Development Group has sponsored and launched
“Donovan Life,” a viral video series directed by local rising star Roger Evan
Larry, and in conjunction with the up- coming sales for their latest
downtown luxury condo project, Donovan.
“We’ve seen realtors using viral videos to show properties, but this is the
first time a developer has ever partnered with a filmmaker to produce a
fictional series about a lifestyle,” says Cameron McNeill of MAC Marketing
Solutions, the sales agents for Donovan.
Video viral campaigns have become an increasingly important part of the
entertainment and advertising world. A successful viral can reach hundreds
of thousands of people in a very short amount of time through emails,
blogs, and websites like YouTube – a kind of virtual word of mouth that
many companies covet as part of their sales strategy.
“Collectively, we recognized the tremendous growth of the significance of
on- line video for reaching people,” says Cressey Vice President Hani
Lammam. “We wanted to create a high quality series that would represent
the lifestyle we envision at Donovan and that would, of course, entertain
people. We’re really happy with how it turned out, and we’re excited to
release it.”
“Donovan Life” is a lifestyle comedy in the tradition of “Sex and the City”,
“Will & Grace,” and “Friends”. It tells the story of Anya, a 20- something
professional woman who seeks exile from her commitment - phobic
boyfriend in her best gay friend Dougal’s luxurious new Yaletown
apartment in the Donovan building. Over the course of the five webisodes,
Anya tries to decide whether to go back to her boyfriend, or start her life
anew by moving into Donovan.
“”Donovan Life” is really a universal story about young urban professionals
full of energy and ambition who are looking for a comfortable environment
to enjoy the best the city has to offer,” says series Director Roger Evan
Larry.
Produced by Larry’s film and TV production company, Relevision, “Donovan
Life” stars Crystal Bublé, Matty Finochio, and Sebastian Spence. Larry’s first
feature film, the award- winning “Crossing”, will be released in theatres
across Canada in March, and also stars Bublé and Spence.
“Though “Donovan Life” is a very different project from “Crossing”, the
sexual chemistry between Crystal and Sebastian is so steamy, I knew they
would be perfect for this project,” says Larry. “And Matty’s comedic timing
and energy makes him a must- see in the role of Dougal.”
“As we were developing the concept, I got so excited about the script and
the cast we’re already in the process of turning “Donovan Life” the viral
series into a TV pilot. We think it’s a natural for a sitcom, ” concludes Larry.
The first episode in the series will be released the morning of Wednesday
February 7th on www.donovanlife.com
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